I worked on Whataburger for many years. First as a designer and later as the Design Lead. During my time on the brand I worked on multiple in-store POP, events, logos, conventions, packaging, merch and digital projects. As Design Lead, I helped launch the Whataburger App, refresh the website, introduce Online Ordering, re-design the menu, direct fresh new photography, worked on two Family Conventions as well as other multiple initiatives. What a great brand, and great client.
Whataburger in partnership with Don’t Mess With Texas is sharing litter-prevention messaging on packaging to amplify the importance of having a litter-free state of mind. CREDITS: Nick Robertson, Copywriter
Every few years Whataburger updates and refreshes their To-Go Bags with brand new messaging. Here are a few that made it into rotation. CREDIT: Kevin Dunleavy, CD Writer
Packaging design for Whataburger’s very own salsa verde and picante sauce. You can find these at your local H-E-B.
Packaging design for Whataburger’s line of bacon. You can find this product and others at your local H-E-B.
Whataburger is bottling their Fancy Ketchup, y’all. Let’s get the word out. CREDITS: Andrew Knight, Patrick Girts, Brian Jordan, Craig Crutchfield.
Every two years Whataburger holds the Family Convention which includes WhataGames, a six-month long competition where every restaurant employee competes to show their knowledge of the company’s history and commitment to company values. We begin this project a year in advance and includes logos for both the convention and games, team uniforms and signage, welcome signs, way finding, photo ops, and everything in between. This project takes alot of folks and is always fun to work on.
We worked on the design of a restaurant found in the AT&T center in San Antonio, Texas. Home of the Spurs. Before the game, have a bite. CREDITS: Craig Crutchfield. Karl Hebert.
This project was over a year in the making. A lot goes into redesigning a menu, with so many offerings, variables, sizes and different markets. Lots of late nights with Doug Carrier on this one. CREDITS: Doug Carrier, Production Designer
One of example of how photography played out on the redesigned website.
A few photos that I art directed or helped concept during my time as Design Lead on Whataburger.